After 15 years in the water filtration business, the founders of Pure Marketing Group decided to change the game.

The opportunity to help companies build their brand within high traffic areas by providing free water to consumers while advertising on state of the art Hydration Stations just made sense.

In turn, the venues we work with benefit from a zero cost, maintenance free drinking water solution that enhances the overall visitor experience and creates a new revenue stream.

PMG chooses to only partner with the most reputable organizations on both the venue side and the advertising side.

PMG's core values are:
● meeting the goals of all of our clients
● providing clean water to the general public at no cost
● minimizing plastic water bottle waste
● helping those in need throughout the world gain access to clean water through our partnership with waterislife.org
● putting out only the best products with amazing designs and functionality
● always continue to innovate

If you like our concept and feel that it makes sense for your organization, feel free to reach out and we will be happy to help.


James Margolles
Chief Hydration Officer

As Founder and CEO of PMG, James brings over 15 years of water filtration experience as well as a diverse marketing background. James originally founded his first water filtration company in 2006 and has now developed a passion for Coolertising and the effects it has on our planet and those who live on it. When James isn't busy working on projects at his companies, he enjoys spending time with his wife and two small children. James is an avid boater, loves the outdoors and anything related to personal development.

Mackenzie Webb

Coolertising Director

When not obsessing over Coolertising, Mackenzie enjoys golfing and hanging out with his family.

Chris Creighton

Corporate Sponsorships

Chris Creighton joined Pure Marketing Group with sixteen years of B2B corporate sales and marketing experience. He is a native Philadelphian and proud fan of his city's sports teams, especially his beloved Phillies. Outside of work, Chris enjoys time with family and friends and still plays competitive baseball and ice hockey in his spare time. Never one to ask for too much, Chris finds peace in simply sitting out on the deck listening to music and enjoying conversation with whomever wishes to join. Chris can talk forever about baseball, music and movies and likes to keep people amused with conversational clever wit or maybe working in a few of his celebrity impersonations.

Stephen Chen

CTI (Coolertising Technology Innovator)

Stephen is a wiz at anything technology. He is the brains behind some of our most innovative Hydration Stations and a world class chef!

Katherine Hudson

Art Director

Katherine hails from Auckland New Zealand and has a love of the outdoors and old movies.

Gail Mangeili

Ambassador of Buzz (PR)

Gail is a PR guru and originally hails from Scottsdale Arizona.  She enjoys the outdoors and traveling the world.

Liam Gourlay
National Account Executive

Originating from Glasgow, Scotland, Liam 'moved across the pond' in 2012 to attend Northwood University in West Palm Beach. After four years studying International Business and playing collegiate soccer, Liam joined the PMG team in the summer of 2016.

Brandon Platt

Director of Venue Relations

Brandon is an ex college football player so is no stranger to competition.  He enjoys boating and hanging out with his friends and family.

Carl Czervik

Venue Relations

Carl hails from Brooklyn NY and loves the S. Florida weather along with a passion for the Yankees and great food.

Shelly Holmberg

Shelly Holmberg has been with the company for almost 2 years now. She works behind the scenes making sure everything runs smoothly day-to-day. When not at the office you can find her at her CrossFit gym working out or coaching, in her kitchen cooking, or somewhere by the water.

Kathleen McGuire
Client Relations

Kathy joined PMG just this past year and is our busy and upbeat national account executive.
As your link to the company via phone, she makes sure that the lines of communication remain open.
Her many years of experience in the realms of customer service and banking bring to the table the ability to build strong relationships with clients and customers, and to exceed customer expectations - causing them hang up the phone happy!

Diga Patel

Executive Assistant

Hailing from India, Diga is an amazing person who enjoys the outdoors and quality time with her family

Carlos Pinzon

Chief Hydration Station Technician

From Medillin Columbia, Carlos enjoys living a healthy lifestyle, reading and the simple things in life.

Don Shedlock

Hydration Station Engineer

From Syracuse NY, Don is an expert metal fabricator and engineer. He enjoys spending time with his grand children and horseback riding.

Mark Beaumont

Hydration Station Technician

While not wrapping Hydration Stations, mark enjoys fishing, racing mustangs and spending time with his family.

Aiden Jones

Coolertising Intern

Originally from S. Florida, Aiden is an avid fisherman and boater who is learning the “Coolertising” ropes and chips in just about everywhere.